Marc Keating

Comments on digital marketing, social media, contact strategy, user experience and more...

Taking B2B social media marketing to the next level

via slideshare.net

Presentation I gave yesterday at the B2B Marketing social media seminar in Manchester. The presentation explores where social media fits into the marketing strategy, integrating social channels, and analysing who and where your social audience are.

Developing a content marketing strategy

Contentmarketing

If content is king, then context is queen. With all forms of content, it has to be relevant to its intended target audience if it’s going to be viewed, engaged with and add value to the brand experience.

This whitepaper explores the latest techniques for content marketing, looking at everything from a Tweet to a whitepaper, developing a strategic plan, successful content creation, channel integration and the pitfalls to avoid.

You can access the document here at the B2B Marketing Web site.

Welcome to the entertainment business

B2B Marketing in a social media world
View more presentations from Marc Keating
These are the slides from my presentation at the 2011 How-Do B2B digital marketing forum. The presentation explores the future of B2B marketing, the impact of the digital native and the importance of content marketing as part of an integrated social and digital strategy.